Wallace Corporation founder Alastair McLeod, catches up with an old friend Tim Beanland to discuss the evolution of their careers. Al talks about the pivotal moment that shifted his path away from marketing and towards data-driven strategies that harness the power of artificial intelligence. On top of that, they dive into Al's passion for protecting the environment and his work at non-profit Protect Our Winters.
Custom Shopify build utilising dynamic templates to host two styles on the one site - for Nitro Snowboards and the sub-brand of apparel L1 Premium Goods. Page templates use metafields to populate the templates with the correct marketing graphics with minimal staff oversight required. Backend cloud application syncs stock between accounting platforms and wholesale distribution platforms several times per day.
Custom Shopify build for a very hot social media e-commerce business. The design is heavily influenced by the green pistachio palette and fun, poppy graphics. This site also relies on several custom cloud based APIs for logistics support and shipping refrigerated goods. This custom approach requiring clever use of Shopify's inbuilt features, custom Javascript and cloud based Flask applications saves the business thousands of dollars monthly and helps avoid the need for a Shopify Plus subscription.