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Recent Media

From Ad Copy To Algorithms: How to Stay Relevant in a Data-Driven World

From Ad Copy To Algorithms: How to Stay Relevant in a Data-Driven World

Wallace Corporation founder Alastair McLeod, catches up with an old friend Tim Beanland to discuss the evolution of their careers. Al talks about the pivotal moment that shifted his path away from marketing and towards data-driven strategies that harness the power of artificial intelligence. On top of that, they dive into Al's passion for protecting the environment and his work at non-profit Protect Our Winters.

Recent Projects

Mammut

A fast and low cost build with high aesthetic value, aligning closely to the parent brand's international website. Taking a base Shopify theme and building custom elements to match the style of Mammut international allowed the ANZ team to keep a lot of the basic page building and layout in house - drastically reducing the cost on what is otherwise a premium e-commerce website.

Pistachio Papi

Custom Shopify build for a very hot social media e-commerce business. The design is heavily influenced by the green pistachio palette and fun, poppy graphics. This site also relies on several custom cloud based APIs for logistics support and shipping refrigerated goods. This custom approach requiring clever use of Shopify's inbuilt features, custom Javascript and cloud based Flask applications saves the business thousands of dollars monthly and helps avoid the need for a Shopify Plus subscription.