AI Integration

In less than two years, Generative Artificial Intelligence (AI) has taken the world by storm. Tools like ChatGPT, Claude, Google Gemini and Microsoft Co-pilot have quickly become a part of businesses normal operations.

For most businesses, the deployment of large natural language models like ChatGPT offer new opportunities to help improve business efficiency - primarily by compiling internal documentation into AI powered search tools and through customer service automation. Having AI tools trained on your unique business can help employees find and summarise key information quickly, and steer customers to the right solution.

From a generative AI perspective, AI influencers, brand photoshoots and even video commercials (yes, Coca-Cola is doing this) are a thing now and this trend is likely to accelerate as the AI models constantly improve.

Chat with Wallace Corporation about integrating AI tools into your business.

Pros:

• AI infrastructure is rapidly improving, creating a stream of new opportunities
• Language models now perform closely equivalent to humans
• Compile huge document libraries into easily searchable tools
• Improve customer experience with speed and resourcing
• Generative AI may be able to reduce content creation budgets

Cons:

• AI models are not infallible and can be prone to errors (called hallucinations)
• AI is heavily reliant on the data it was trained on, requires quality and usually large datasets

TLDR:

Artificial Intelligence can help improve efficiency for both customer service and internal business tools and also potentially offers significant savings when it comes to producing content. Leveraging AI tools will become a key path to improved business performance moving forward.