Web 2.0 has seen an evolution in the internet away from basic HTML to widespread adoption of applications. Even platforms like WordPress or Shopify are actually applications - relying on user-driven tools and performing a specific set of functions without the need for extensive technical expertise.
Increasing volumes of data are exchanged across the internet, supported by improvements in infrastructure and speed. The current environment is ideal to see businesses shift from simplistic, informational websites towards an interactive, systems-based approach. A website becomes a sophisticated business tool that improves customer experience and increases business productivity.
It is worth distinguishing between 'Native' applications that are installed on operating systems like Android or Apple's iOS and web-based applications. Web-based applications typically live in the cloud and are accessed via a web browser on any internet-connected device. These can be customer-facing, and to the uninitiated simply appear to be a website, or they can be customised systems focused on backend business operations that use the internet to connect and automate important functions.
Applications for operational and internal use are an excellent way to reduce or completely eliminate repetitive tasks, prone to human error - ultimately helping a business operate more efficiently and accurately with lower staffing costs. This is a powerful first step towards modernising, with automated business functions freeing up employee capacity.
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Building applications are a way to future-proof your business, whether they are customer-facing and public, acting as a substitute for a website - or backend-focused, dramatically increasing efficiency and reducing the need for human labour. Applications can be built on new ‘no-code’ platforms or built from the ground up, coded and living in the cloud.
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